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O ano é 2020 e ele não é para novatos. Trata-se de um ano que está conseguindo condensar num espaço de 12 meses: Uma pandemia global sem previsão de desfecho, confinamento, aumento dos índices de ansiedade, aumento da taxa de desemprego, crise econômica, Bolsonaro, emergência climática, Bolsonaro, violência policial e fake news. A avalanche de esterco perfeita para botar qualquer pessoa em crise, independente da idade.


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Olhando pra Dentro available on Spotify

Planning the launch of a podcast might sound easy, but there are many “hidden tasks” important to ensure the success and the quality of this digital content project. People think planning the launch of a Podcast is as easy as choosing the Podcast theme, the platforms in each you’ll host and share your episodes and a decent recording device. Nonetheless, this is only the tip of the iceberg.

Below I’ll be sharing with you the planning steps I took in creating and planning Olhando pra Dentro, my recently-launched podcast about self-awareness and intuition for the creation of authentic projects. …


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O contexto atual impacta diretamente todas as esferas da nossa vida. Nossos relacionamentos com pessoas que estão distante, com os nossos parceiros e parceiras de quarentena, nossa rotina de autocuidado mental e físico e a nossa vida profissional.

Tem sido muito para absorver em pouco tempo, acho que a gente precisa ser mais gentil com a gente mesmo. Essa fala vem de alguém que pode facilmente ficar trabalhando sem parar, se jogarem um penico e um saquinho de amendoim pra ela. …


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Não satisfeita em trocar o glamuroso mundo das agências de publicidade pela vida de consultora freelancer como metade da minha geração millennial, em 2018 eu tomei a decisão de mudar de país e cavar a oportunidade de trabalhar fora. Pois bem, vim parar… em Paris. Uma cidade barata, com uma língua simples e poucos verbos para aprender a conjugar. …


Being an entrepreneur isn’t easy, but that’s ok.

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Photo by Efe Kurnaz

I was born in 1988 and raised in the model and the rhythm of the Industrial Age. Society expected me to work 8 hours a day, to sleep in another 8 hours and to have a social life in the 8 hours left. In one year, eleven months would be dedicated to work and one month would be dedicated to enjoying some guilty-free idleness. Back then, our professional and personal lives were clearly separated and limits were easy to identify. We had to go to work, because work wouldn’t come to us. However, today, things have changed.

I, as so…


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Let’s be honest here, today the market is saturated with companies targeting independent, empowered women. Consumers expect brands to take a stand on cultural issues and are much more critical and informed than previous generations. Still, marketing directors from all over the world, probably sitting on their swanky offices decked with design furniture prefer to understand “taking a stand” as “producing motivational content”. As a sad result, it only takes us one minute scrolling through our Instagram feed to spot a brand claiming women empowerment and contradicting its own message at the same time. Either because their visuals are disseminating…


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Photo by multimedia artist Maria Piessis

Having a business idea can be as easy as binge watching on Netflix, but executing the idea beautifully and building a successful brand, isn’t. It takes dreaming with the feet on the ground and the courage to say “yeah, we’re going left!” when the whole market is making a right. That’s why I’m happy to share the story and the strategy behind PAMPA. A Parisian brand created by Noélie Balez and Emanuelle Magnan, two bold entrepreneurs that are putting a new twist on the french floral industry. …


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While working as a consultant for entrepreneurs and companies in different development stages, one of the questions I get asked the most by my clients is “how do I get my customers to understand the real value of what I do?”. This sentence usually comes along with the following: “I do so many different things, that is so hard to explain!”. That’s why as a Marie Kondo disciple (for business, not for my house unfortunately) I really pay attention to the importance of organising the building blocks that structures the business concept as much as to developing it. …


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Is authenticity just another buzzword? Is it losing its actual meaning and being replaced with something that we’re taught to do like everyone else? Is it possible or even desirable?

I absolutely love that authenticity has become one of the biggest buzzwords in the Marketing industry and that people are studying it as if it was a recently discovered algorithm able to stop world hunger. Truth is that the concept of authenticity has been explored throughout history by many philosophers, writers and contemporary social theorists. It might sound like a complex concept (and it is), but it isn’t a new…


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Algumas pessoas entrariam em situação de pânico ao encontrar o Bill Gates na rua, a Beyoncé no mercado ou Cauã Reymond “exibindo boa forma” na Praia da Reserva. Já eu confesso que ficaria meio catatônica ao encontrar a Kristin Lemkau, CMO da JPMorgan em qualquer uma das situações acima. O que seria ruim, pois eu perderia a chance de me apresentar ou bom por que com tanto nervosismo eu rapidamente perderia qualquer credibilidade.

A Kristin é uma das mais influentes Chief Marketing Officer da atualidade, o que basicamente quer dizer que ela entende muito de marketing e consegue mobilizar muitas…

Fernanda Sigilião

Paris-based brand strategy consultant. 🔥 I write about the new generation of entrepreneurs and the authentic strategies behind their businesses.

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